Simon Whitlock will have the backing of Bet Victor when he arrow in to Alexandra Palace for the 2014 World Championship.
‘The Wizard’ will be sporting the BetVictor logo on his shirts throughout the biggest tournament in the sport after entering a new sponsorship deal.
He represents excellent value at 33/1 joint fourth favourite for the title at betvictor.com and is in confident mood ahead of his first round clash.
Australian ace Whitlock takes on Ross Smith on Tuesday evening and the world number four is hoping to recapture the form that saw him shoot his way to the final in 2010.
“I might have lost to Phil Taylor but it’s still the proudest night of my darting life and hopefully I can repeat it,” said Whitlock, who also reached the semi-finals in 2012.
“There is nothing like the World Championships and I can’t wait to get up on that stage again.
“It’s the biggest and best tournament of the year and the spotlight is really on everyone in the field.
“I feel as though I’m playing well enough to have another long run and hopefully reach the final again.
“I want to do myself and everyone who supports me proud. That now includes BetVictor and I’m so grateful that they have shown faith in me. I’ll do all I can to repay it.”